ABOUT US
20th Cosmetics
SIMPLIFY YOUR BEAUTY ROUTINE
With us, beauty becomes a stress-free, joyous part of your day.
Who we are
Welcome to 20th Cosmetics, a brand that aims at simplifying your beauty routine with innovative, multi purpose, easy to use, and time saving beauty products. We were founded in the scenic and often breezy city of Wellington in 2019 by a determined woman with a vision.
Embrace this journey with 20th Cosmetics, a proud female-led brand that's reinventing the beauty landscape, one innovative product at a time.
What we stand for
We totally understand that your time is precious, and believe us, we'd always choose an extra snooze over a lengthy beauty routine! Our products were born from a desire to rebel against anything that hampers your pace. The best part? No PhD is required to master our beauty line! We've designed our products keeping every skill level, age, and experience in mind. So, here's to the joy of makeup that's designed to be a delight, not a challenge.
What we want
We're on a mission to help all the hardworking kiwis look their best without running a marathon against time.
We're all about making your life a bit easier and your beauty routine a lot more fun! Our goal is to help you focus on your self-care and beauty rituals, without getting tangled up in the tricky labyrinth of traditional cosmetics. No more sacrificing your valuable time and effort - let's keep things simple and delightful!
Our approach to beauty
We are more than just a beauty brand marketing beauty products. As beauty innovators, we challenge the conventions of the traditional beauty industry by introducing innovative and transformative beauty tools that revolutionize the way you approach beauty.
To us, beauty isn't merely a pretty face or a fit body. It's something deeper and more profound. It's about self-acceptance, self-love, and building confidence in who we are as individuals.
Our guiding principles
At 20th Cosmetics, our guiding principles shape our every decision. We're dedicated to High Quality Beauty, providing only premium, performance-driven products. Our commitment to Transparency fosters a bond of trust and open dialogue with our cherished customers. Upholding Cruelty-Free and Vegan ethics, we embrace practices that respect all life forms. Innovation is at our core, as we continually seek to revolutionise the beauty sphere with creative solutions. Lastly, we celebrate Simplified Beauty, crafting products that make enhancing one's natural allure effortless and straightforward. These values are our vow to you, ensuring that every interaction with 20th Cosmetics enriches your beauty journey.
Innovation & Simplified Beauty
We're always pushing the boundaries, transforming traditional beauty routines with groundbreaking solutions that deliver exceptional results. We believe in making beauty routines uncomplicated and enjoyable.
Quality
luxury and quality are at the heart of everything we do. We ensure each product undergoes thorough testing and refinement, guaranteeing superior performance.We strive to create products you'll not just use, but truly love.
Transparency
We believe in open and honest communication, ensuring that our customers are well-informed about our products. From ingredients to manufacturing processes, we provide clarity and transparency, fostering a relationship built on trust and integrity.
Totally in love with this brand! Their creativity, like the switchable Mascara brush idea, is just fab! 💖
Oh my gosh, your packaging is stunning. The butterflies designs are just so chick and lovely. Adore them! x
Loving your brand, darling! 🥰 Your hair wand and mascara are super fab and easy to use. Totally glam results!
Our Team Favorite
Our story began
20th Cosmetics
In the bustling year of 2019, the concept of 20th Cosmetics was born. As a university student juggling studies, part-time work, and life, I found little time to devote to my beauty routine. Feeling overwhelmed by other beauty brands that required too much time and expertise, I yearned for a simpler solution. This was the spark - the idea of a beauty line that simplifies the makeup process, creating products that are easy to use and quick to apply. A beauty line for busy students like me, and all the hardworking Kiwis who value efficiency and ease in their beauty routine. That's the vision behind 20th Cosmetics.
Simplifying your beauty routine
Innovations
We proudly introduced our innovative Magic Wand, an anti-flyaway hair serum that quickly became our bestseller. This anti-flyaway serum effortlessly tames flyaways, leaving no residue, a breath of fresh air compared to traditional hair gels. As a woman blessed with thick, wavy hair, this became my secret weapon for handling unruly strands. We also initiated the idea of a beauty vending machine for our brand during this time.
Our first beauty vending machine
Beauty On The Go
Recognizing the significance of convenience in our fast-moving world, we launched our game-changing beauty vending machine. We made waves in New Zealand's beauty industry by unveiling our first beauty vending machine in the heart of the capital, Te Whanganui-a-Tara (Wellington).
Simplifying your beauty routine
Fuss Free Beauty
We remain committed to our mission of making beauty simpler, which is why we've launched NZ's first adjustable wand mascara. We're constantly brainstorming and creating new, exciting beauty breakthroughs. Keep in the loop with our ongoing beauty voyage by joining our club - just enter your email in the box below.
